It can't be done over night, especially when there's hardly any teenager these days into radio-kits 'n stuff.
Many of them won't have any idea that "doing electronics" is as more fun than playing PS/XBOX or just idly browsing the net!

Books won't help much, we need Tv-series or short videos featuring interviews with circuit designers and their motiavtion for the profession.
Personally, I was fascinated by the books by Jim Williams [http://www.amazon.com/Science-Analog-Circuit-Design-Engineers/dp/0750670622/ref=pd_sim_b_1/105-4089368-7286817]
Of course, when I started from scratch back in school with Horowitz 'n Hill's celebrated book "Art of Electronics"- it gave a fresh look at almost any circuit i'd seen in the traditional text book!
AoE continues to inspire me..it's like a bible: you can read it everyday-just pick up a random page 'n there's aalwyas something new to learn

May the tribe grow  ::)

I was a kid in the late 70s and early 80s.  Computer games got all the hype then too, so I learned how to program computers, not how to mess around with solder.  I was a physics undergrad and I got lucky in an internship that I was to help design some instrumentation.  My supervisor gave me Horowitz and Hill, and as they say, the rest is history.  I agree with topquark, Horowitz and Hill is like a bible, and made it so easy to fall in love with analog.  I also recommend the two books by Jim Williams on "The Art and Science of Analog Circuit Design".  I read those while I was still working in a physics lab and helped me make the leap to circuits.  

I don't think we should be pushing kids onto analog, or anything for that matter.  We should be trying to have them discover their analytical minds, get them excited about math and physics, and then let them decide what they are passionate about.  Analog design is hard, and if you don't love it you are going to be mediocre.

Carl