As a method to increase the gain in preamp stage, you can use a cross-coupled pair to do that. The gain was gm,input/gm,pmos. Now the gain is gm,input/(gm,pmos-gm,cross-coupled).
Another method is to increase the Ron of M11, which stores the voltage difference and kind of resets the output voltage, and you can see page 263
on Design of High-Speed Communication Circuits by Ramesh Harjani.
Just use books.google.com to find that book. The gain is gm1*(0.5Ron,12||(-1/gm4)) where -1/gm4 comes from a cross-coupled pair or a latch . Make sure the overall gain is positive. In your case, you have one Ron and an equivalent resistor from two latches. Therefore, Ron is parallel with PMOS and NMOS latches at the same time. That is complicated for me to derive the gain. Maybe you can try a method like Fig.4 on page 263.
http://books.google.com.tw/books?id=wWeJYKiPoZQC&pg=PA263&lpg=PA263&dq=introduct...